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      How do I set up the Salesforce integration?

      Crystal's native Salesforce integration allows you to view Crystal's rich personality data directly in your CRM.

      Connect your Salesforce account and automatically enrich your contacts with Crystal’s personality data. Leverage new data fields - like DISC type, DISC Overview, behavioral traits, and more - for your Contacts and Leads.

      Enabling this feature will use your organization's credits for each contact that is matched.  See configuration options below in Step 4 for options to specify which contacts are enriched.

      Salesforce - Implementation Instructions: 


      Step 1: Navigate to Crystal's Integrations Page


      Click the Hamburger Menu ➞ Organization ➞ Integrations
      •  Click Add Salesforce
      Step 1

      Step 2: Connect your CRM account

      Click Connect ➞ Sign in

      • This will automatically create new fields in your CRM. You may have to adjust permissions to show the newly created fields and/or edit where they show up in your views.
      Step 2 

      Step 3: Configure your CRM

      Add your API key shared by your Crystal Customer Success Manager.

      • Mapping the CRM field which contains the LinkedIn URL is helpful for match rates but not required.

      Step 3

      Step 4: Select your enrichment configuration by toggling on the most appropriate options

      The options below will allow you to control which contacts are enriched by Crystal.  Each enrichment will cost a credit.

      See which enrichment configuration options below fits best with your processes.

      Step 4
      • Enrich Contact
        When this setting is turned on, it will add personality data to every new contact upon creation.
      • Conditionally Enrich Contact
        This option allows you to enrich contacts that meet a certain field condition. This is helpful if you want to only enrich contacts that fall into a certain lifecycle or lead status.
      • Conditionally Enrich Checkbox
        This option allows users to manually click on a checkbox field in Salesforce to trigger the enrichment of a contact. LinkedIn URL is not a mandatory field but is helpful for match rate.
      • *Push Data to Contact Record
        This option allows you to selectively send data from profiles created in Crystal (using the Chrome Extension or Dashboard search) back to your Salesforce account. This configuration will either match to an existing contact record, or create a new one if one does not exist. 
        • *This option can be selected in addition to any of the three configuration options mentioned above (Enrich Contact, Conditionally Enrichment Contact, or Conditionally Enrich Checkbox). 

      Step 5:  Click the X in the top left-hand corner of the window to close out of the integration setup.

      • Selections save automatically.


      NOTE      : Integrations and integrations support is only currently available for users on our Business or Enrichment plan. Speak with our team to learn more.