How do I set up the HubSpot CRM integration?

Crystal's native HubSpot integration allows you to view Crystal's rich personality data directly in your CRM.

Connect your Hubspot account and automatically enrich your contacts with Crystal’s personality data. Leverage new data fields - like DISC type, DISC Overview, behavioral traits, and more - for your Contacts.

Hubspot - Implementation Instructions:

Step 1: Navigate to Crystal's Integrations Page

Click the Hamburger Menu ➞ Organization ➞ Integrations

• Click Add Hubspot

Step 2: Connect your CRM account

Click Connect ➞ Sign in

• This will automatically create new fields in your CRM. You may have to adjust permissions to show the newly created fields and/or edit where they show up in your views.
  

Step 3: Configure your CRM

Add your API key shared by your Crystal Customer Success Manager.

• Mapping the CRM field which contains the LinkedIn URL is helpful for match rates but not required.

Step 4: Select your enrichment configuration by toggling on the most appropriate options

See which enrichment configuration options below fits best with your processes.

• Enrich Contact
  When this setting is turned on, it will  add personality data to every new contact upon creation.
  

• Conditionally Enrich Contact
  This option allows you to enrich contacts that meet a certain field condition. This is helpful if you want to only enrich contacts that fall into a certain lifecycle or lead status.

• • i.e. Lifestyle Stage > Sales Qualified Lead triggers a contact to be enriched
  • To use a check box, set the field to be the name of the field, and the value to be true will enrich all of your contacts that are/become Sales Qualified Leads.
• Conditionally Enrich Checkbox
  This option allows users to manually click on a checkbox field in Hubspot to trigger the enrichment of a contact. LinkedIn URL is not a mandatory field but is helpful for match rate.
• *Push Data to Contact Record
  This option allows you to selectively send data from profiles created in Crystal (using the Chrome Extension or Dashboard search) back to your Hubspot account. This configuration will either match to an existing contact record, or create a new one if one does not exist. 
  • • *This option can be selected in addition to any of the three configuration options mentioned above (Enrich Contact, Conditionally Enrichment Contact, or Conditionally Enrich Checkbox). 

Step 5: Click the X in the top left-hand corner of the window to close out of the integration setup. 

• Selections save automatically.