--- title: How can Crystal help improve sales? description: With personality data, sales teams can increase emotional intelligence about their buyers and understand how to most effectively communicate with them, resulting in a direct impact to revenue. --- [Skip to content](https://docs.crystalknows.com/how-can-i-use-crystal-to-help-improve-sales#main-content) English Show submenu for translations ![crystal_large](https://docs.crystalknows.com/hs-fs/hubfs/crystal_large.png?width=220&height=54&name=crystal_large.png) Open main navigation Close main navigation - English Show submenu for translations - [Contact Support](https://www.crystalknows.com/contact) [Contact Support](https://www.crystalknows.com/contact) Welcome! How can we help? - There are no suggestions because the search field is empty. 1. [Help Center](https://docs.crystalknows.com/) 2. [Using Crystal for my business](https://docs.crystalknows.com/using-crystal-for-my-business) 3. [Crystal for Sales](https://docs.crystalknows.com/using-crystal-for-my-business#crystal-for-sales) # How can Crystal help improve sales? ## With personality data, sales teams can increase emotional intelligence about their buyers and understand how to most effectively communicate with them, resulting in a direct impact to revenue. In today's market, the majority of sales organizations are stuck in the “numbers game,” using automation, borderline-spam tactics, and over-hiring to increase volume at all costs. As a result, B2B buyers are inundated with generic sales pitches–the inbox is full, the schedule is tapped out, and there is no “good time for a 15-minute call.” This environment makes it extremely difficult for well-meaning sales reps to do their jobs. To make any kind of meaningful connection with a prospect, they must separate themselves from the bots, spam, and automated messages by mastering the human side of sales–emotional intelligence, excellent communication skills, and relationships. That's where Crystal comes in.  Crystal is a personality data platform for scaling emotional intelligence and excellent communication skills across the entire organization, from junior team members to senior executives. With personality data, sales teams can better resonate with buyers and understand purchasing motivations, resulting in improvements across every stage of the selling process. ![Sales Infographic -2022 - Funnel Only w.o header1](https://docs.crystalknows.com/hs-fs/hubfs/Infographics/2022/Sales%20Infographic%20-2022%20-%20Funnel%20Only%20w.o%20header1.png?width=688&height=731&name=Sales%20Infographic%20-2022%20-%20Funnel%20Only%20w.o%20header1.png)**DURING PROSPECTING** It is difficult to know your prospects especially if they’re a stranger you’ve never interacted with. Crystal's Chrome Extension to reveal the natural personality of anyone who has a LinkedIn profile. Get tips for how to best communicate with your prospect’s personality and get the sales process started on the right foot. Learn more about how to best use our Chrome Extension here: [https://docs.crystalknows.com/how-to-use-the-chrome-extension](https://docs.crystalknows.com/how-to-use-the-chrome-extension) **DURING DISCOVERY** The first impression you make during a discovery/demo call can make or break a deal. Crystal Knows offers different ways to quickly understand the personality of who you'll be meeting with and how to most effectively communicate with them during important meetings. Learn more about how to best use our Chrome Extension and  Playbooks here: [https://docs.crystalknows.com/how-to-use-the-chrome-extension](https://docs.crystalknows.com/how-to-use-the-chrome-extension) [https://docs.crystalknows.com/how-to-use-our-playbooks](https://docs.crystalknows.com/how-to-use-our-playbooks) **DURING NEGOTIATIONS & CLOSING** Knowing how much you can push back during a negotiation and what instills urgency to drive action can be different depending on the buyer's personality. Use Crystal's Chrome Extension and Playbooks to learn how your buyer's personality prefers to discuss money and make decisions so you know exactly how to negotiate. Learn more about how to best use our Chrome Extension and Playbooks here: [https://docs.crystalknows.com/how-to-use-the-chrome-extension](https://docs.crystalknows.com/how-to-use-the-chrome-extension) [https://docs.crystalknows.com/how-to-use-our-playbooks](https://docs.crystalknows.com/how-to-use-our-playbooks)   - [Video Tutorial Library](https://docs.crystalknows.com/video-tutorial-library#main-content) - [Admin Access](https://docs.crystalknows.com/video-tutorial-library#admin-access) - [Crystal’s Integrations](https://docs.crystalknows.com/video-tutorial-library#crystals-integrations) - [Crystal for Me: Understanding Yourself](https://docs.crystalknows.com/video-tutorial-library#crystal-for-me-understanding-yourself) - [Crystal for Teams: Understanding Your Coworkers](https://docs.crystalknows.com/video-tutorial-library#crystal-for-teams-understanding-your-coworkers) - [Crystal for Hiring: Understanding Your Candidates](https://docs.crystalknows.com/video-tutorial-library#crystal-for-hiring-understanding-your-candidates) - [Crystal for Sales: Understanding Your Buyers and Clients](https://docs.crystalknows.com/video-tutorial-library#crystal-for-sales-understanding-your-buyers-and-clients) - [Crystal for Leaders: Understanding Your Style and Your Direct Reports](https://docs.crystalknows.com/video-tutorial-library#crystal-for-leaders-understanding-your-style-and-your-direct-reports) - [What is the DiSC framework?](https://docs.crystalknows.com/what-is-the-disc-framework) - [Creating Personality Profiles](https://docs.crystalknows.com/creating-personality-profiles) - [How to use the Chrome Extension](https://docs.crystalknows.com/how-to-use-the-chrome-extension) - [How to use our Playbooks](https://docs.crystalknows.com/how-to-use-our-playbooks) - [How to use our API](https://docs.crystalknows.com/how-to-use-our-api) - [Using Crystal for my business](https://docs.crystalknows.com/using-crystal-for-my-business#main-content) - [Crystal for Sales](https://docs.crystalknows.com/using-crystal-for-my-business#crystal-for-sales) - [Crystal for Teams](https://docs.crystalknows.com/using-crystal-for-my-business#crystal-for-teams) - [Crystal for Hiring](https://docs.crystalknows.com/using-crystal-for-my-business#crystal-for-hiring) - [Account Settings & Billing](https://docs.crystalknows.com/account-settings-billing) - [Integrations](https://docs.crystalknows.com/integrations#main-content) - [Salesforce](https://docs.crystalknows.com/integrations#salesforce) - [HubSpot](https://docs.crystalknows.com/integrations#hubspot) - [FAQ](https://docs.crystalknows.com/faq) - [What is Crystal Meetings App](https://docs.crystalknows.com/what-is-crystal-meetings-app) [![Crystal](https://docs.crystalknows.com/hs-fs/hubfs/Crystal%20Logo%20(1)-5.png?width=150&height=37&name=Crystal%20Logo%20(1)-5.png "Crystal")](https://www.crystalknows.com) Copyright © 2026, Crystal ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://1716276.fs1.hubspotusercontent-na1.net/hubfs/1716276/Crystal%20Video%20Tutorial%20Library/Updated%20-%20Sales%20Product%20Training%20.mp4", "dateModified" : "2023-04-10T19:46:58.619Z", "duration" : "PT15M50S", "height" : 700, "name" : "Updated - Sales Product Training ", "thumbnailUrl" : "https://1716276.fs1.hubspotusercontent-na1.net/hubfs/1716276/Crystal%20Video%20Tutorial%20Library/Updated%20-%20Sales%20Product%20Training%20.mp4/medium.jpg", "uploadDate" : "2023-04-10T19:46:48.955Z", "width" : 1280 } ```